KEY RESPONSIBILITIES

Minnetrista's culture is team-oriented and collaborative. To that end, all positions include the following three performance standards:
1. Your first priority and responsibility is to achieve the organization's purpose. In other words, you in particular are responsible for everything –vision, values, mission, goals and strategies.
2. Your second priority and responsibility is to help others achieve the organization's purpose.3. Your third priority and responsibility is to carry out your job function.

• Maintain awareness and understanding of museum marketing trends in order to make strategic decisions related to institutional marketing.
• Develop and implement an institutional brand strategy and related budgets.
• Develop measurement techniques to evaluate marketing initiatives.
• Serve as the organization's main contact for local and regional media to promote public awareness of the organization's mission, programs and events.  Develop media relationships and maintain up-to-date media contacts.
• Maintain data on current and potential market for use in the development of marketing strategies and plans.
• Participate in planning teams supporting exhibits, events and special projects.
• Provide supervision and support to marketing team: Web Editor responsibilities of the IT Coordinator, Graphic Designer, and Senior Copywriter.
• Manage the on-site and off-site promotion of Minnetrista and related events, exhibits, and programs
• Manage digital photo and video assets.
• Supervise, and support interns in the marketing department. 
• Perform all other duties as required.

WORKING CONDITIONS

Typical workstation office environment with computer equipment, fax machine and files and shelves overhead and above work surface. Must be able to move easily around Minnetrista's 40-acre campus.