5-Year Strategic Plan
Strategic Plan Vision
Minnetrista Museum & Gardens is recognized as a unique, welcoming, and creative place where all people can grow and connect.
Goal One: World Class Experiences
STRATEGY 1.A: Deliver meaningful and relevant experiences that attract and engage visitors from across our East Central Indiana communities and beyond.
STRATEGY 1.B: Revitalize the campus to create a more accessible, unified, and dynamic space that creates the feeling “you’re at Minnetrista.”
Goal Two: Purposeful Community Partnerships
STRATEGY 2.A: Utilize a refreshed vision, mission, and values to better tell the story of Minnetrista as a welcoming, inclusive community partner and asset.
STRATEGY 2.B: Foster greater connection through authentic collaborations with people, communities, schools, and organizations.
Goal Three: Strong Minnetrista Team
STRATEGY 3.A: Assemble and empower the diverse teams needed to deliver on Minnetrista’s mission and serve all our audiences.
STRATEGY 3.B: Enhance team development, support, and communication to promote greater role effectiveness and a sense of belonging.
Goal Four: Focused Financial Sustainability
STRATEGY 4.A: Maximize earned income through retail, hospitality, admissions, programs, and events.
STRATEGY 4.B: Cultivate intentional donor relationships and community partnerships to continue to grow and diversify fundraising revenue.
